Press Release - August 2025

A bold new MGA has entered the UK market. Elevate Specialty aims to transform embedded and specialty insurance—making protection a seamless part of customers’ lives.

Founded by former DAS & Allianz leaders, Mickey Attia and Robin Stagg, Elevate Specialty combines start-up agility with the capacity and credibility of established A-rated carriers. Mickey, Robin and the wider team have a proven track record growing market-leading businesses across commercial, personal, and specialty lines The business is backed by strategic partnerships and fresh investment, enabling rapid product deployment and scale.

Legacy insurance models often deliver poor customer outcomes, leave valuable products underused, and stifle innovation. Many “embedded” products are simply bolted on at checkout – leading to low engagement, poor claims experiences, and limited lifetime value.

Elevate Specialty was designed from the ground up to fix these issues.

• Native by Design– Products and claims services are seamlessly integrated into environments where customers can easily purchase insurance and genuinely benefit from it.
• Data-Obsessed – Proprietary, granular data powers predictive analytics, shortens claims reporting gaps, and supports profitable growth.
• Agile & Tech-Driven– Launches products in under 60 days using microservices architecture, open APIs, and AI-powered claims automation.
• Customer-Centric – Fortnightly improvement cycles ensure every product remains relevant, valued, and compliant with FCA Consumer Duty standards.

Examples include:

• Legal Expenses Insurance integrated into everyday services, solving more customer problems and addressing the unmet needs of over 3.6 million UK residents.
• Income Protection for Renters embedded in tenant referencing journeys, closing critical protection gaps.
• Native deployment of Cyber, Home Emergency, Personal Accident and more—driven by AI-powered claims for speed and scale.

“We launched Elevate because insurance should help customers beyond just protecting their finances,” said Mickey Attia, CEO and Founder. “We design products and claims experiences that feel like they’ve always belonged in the customer’s world. That’s when insurance works best.”

Robin Stagg, COO and Founder, added “By making protection a natural, useful part of everyday environments, we unlock engagement, improve outcomes, and deliver measurable value for customers and partners alike.”

About Elevate Specialty

Elevate Specialty is a next-generation, full-stack MGA making insurance work—by design. Using technology, granular data, and relentless customer focus, Elevate creates native insurance products that people actually use and value.